December 11, 2014
social media image

5 Steps to Supercharge Your Financial Services Social Media Strategy

When I began marketing financial services, social wasn’t on the media landscape. In those days, not that long ago, we relied on traditional media, some digital (search & email), public relations and promotions to attract the attention of the people we wanted to serve. The marketers who succeeded in that environment did masterful jobs understanding where to find their prospective customers and crafting messages that moved them. They weighed the merits of a growing list of media channels and allocated their budgets in ways they hoped would achieve a measurable return on investment. The addition of social media has made […]
December 4, 2014
network

My December To-Do List. Gettin’ Ready to Nail it in 2015!

I probably chose the worst possible time of the year to launch my new business. Who on earth is even thinking about new marketing initiatives during the holidays? With year-end wrap ups looming, budgets, planning, vacations and so on, the odds that someone would actually make a decision to hire outside marketing help and put them to work are, roughly speaking, nil. Nada. Zipporino. So I decided to make the most of what is likely to be some pretty serious downtime to make sure that when 2015 rolls around and people are more focused on business and marketing again, I’m […]
November 28, 2014
Teamwork

Thanksgiving Part III, RELATIONSHIPS ARE EVERYTHING

This is the last of three articles devoted to the topic of thankfulness. Gratitude, I have learned, is a powerful tool for enhancing our lives, health and overall well-being. People who are thankful are happier and less stressed. They are less susceptible to the fears and distractions of modern, every-day life. As a result, they can be more productive, more focused and more creative – characteristics business people value in themselves and their associates. Last week, I invited you to share how you go about making gratitude a regular part of your day, not just on Thanksgiving, but every day. […]
Contact US
Contact Us




captcha

Close

Close