March 26, 2015

Company Culture Matters – Four Ways to Make Yours Thrive

I am a big believer in company culture. Or rather, I should say positive company culture. All companies have a culture, just as all companies have a brand. And, like a great brand, a great company culture can make a big difference in a company’s performance and valuation. Because of my conviction that a brand is more about what you do than what you say, I would argue that a company’s culture and brand are inseparable. The culture gives form to the brand. The brand gives voice to the culture. Recent research (see below) concludes that culture does, in fact, […]
March 19, 2015

Finding Joy in Business Travel – A Guest Post (kind of)

I’m characterizing this week’s article as a guest blog. Not because it’s been written by someone else, but because it’s on a topic far removed from my usual focus on marketing and management. I hope you enjoy it and will share your experiences and observations by commenting. Business travel is a routine experience for countless working Americans, and its something I have always been ambivalent about. I love seeing new places, meeting new people and experiencing how different life is from community to community. At the same time, I hate being away from home. When I must leave, I want […]
March 12, 2015
time vs money

Three Cheap Marketing Basics You Just Can’t Ignore

To be honest, it’s pretty easy to market if you have a lot of money to spend. You can hire a marketing executive, engage one or more advertising and/or creative and/or marketing agencies. You can retain a public relations firm to analyze editorial calendars, pitch story ideas, plan media tours and facilitate introductions to reporters and editors. You can also hire a digital marketing firm with experts in the ever-changing world of search engine optimization, search engine marketing, social media marketing, content marketing (webinars, whitepapers, podcasts, video). The list really could go on and on. With a big enough budget, […]
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