April 16, 2015
positive impact

Be The Mosquito – Energize Your Business

Last week I saw a Dalai Lama quote on social media that at first made me laugh, but has stuck with me since. “If you think you are too small to make a difference, you have never spent the night with a mosquito.” One of my favorite places in the world is my wife’s family’s cabin, a more-than-rustic retreat nestled away in the forests of Northwest Montana with no plumbing but a single faucet of lake water, no phones, no TV, spotty cell service and peace. When we’re there, my family and I spend the day horsing around in the […]
April 9, 2015
purpose wordle

Purpose Creates Value. Why Your Why Really Matters.

Yesterday evening, I attended a gathering of the Oregon Entrepreneurs Network. The event, referred to as a PubTalk™, featured a presentation by Benjamin Bohannon, co-founder of Sseko Designs and Ian Lombard, Managing Director of Skyline Capital Partners, a venture capital firm and early investor in Sseko. You may have heard of Sseko Design. They were featured on Shark Tank in February, 2015 and have received considerable media attention, largely because of the company’s compelling mission. Sseko makes shoes, sandals and handbags at facilities in Uganda using responsibly sourced material from providers in East Africa. What sets Sseko apart is a […]
April 2, 2015
advocacy

Customer Advocacy: Three Steps to a Deeper Relationship with Your Clients and Community

In business, we have a unique opportunity to act on behalf of our customers in ways that extend far beyond the business we transact with them. In fact, in todays marketing environment it’s one of the best, most lasting ways to differentiate our companies, burnish our brands and grow our businesses. It’s called customer advocacy. The act of raising our corporate voice and taking action to promote the interests of the people we serve. For as long as I have worked in marketing, I have been continually surprised by how deep our business relationships can run. Our best, most loyal […]
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