August 26, 2014

Looking Good, or The Art of the First Impression

Following this week’s Back to School theme, I think we have to start with wardrobe. Now, as the father of two exceptionally talented, smart and accomplished daughters, my personal experience suggests that the intricacies of image at back to school time were much more important to them than I remember them ever being with me or my friends. But, although we guys were not at all interested in our “outfits”, it’s fair to say we were very interested in having a “look” that said something about us. It’s funny, really. How many new people does any new student see at […]
August 25, 2014

Back to School Time…For Your Brand

Among the transitions we experience each year, the end of summer seems to me to be the most pronounced. It makes sense, really. Since we were kids, the end of summer and the beginning of school has signaled a new beginning, or at least a chance at one. I remember going to the store with my mom and little sister and actually being excited about three-ring binders, college-ruled paper, no. 2 pencils and a package of ball point pens, all of which were completely free of teeth marks (however briefly). I labored over the design and color of folders and […]
August 22, 2014

Turn Employees into Brand Ambassadors

  I’m a marketer, yes, but I am also hung up on the client experience. I guess I have always been obsessed with walking the talk. You know… meaning what you say. Saying what you mean. Being truthful. Being open. Fortunately, it turns out that markets reward these behaviors in the form of more, and more loyal, customers. So, for example, when I am working on a campaign strategy to introduce a new product, I really care about the performance of that product. After all, my (company’s) word is my (company’s) bond. There is a lot at stake. But it […]
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