August 29, 2014

Extracurricular Activities – Burnishing Your Brand

Wrapping up this week’s examination of Back-to-School season and the opportunities for renewal this time of year presents for businesses and their brands, let’s conclude with what for many are the defining experiences of academic life: Extracurricular activities. Athletics, music, theatre, dance, technology, science…even chess, the passions and relationships we chose outside the classroom all had an enormous impact on our community, our satisfaction as students, our sense of self and on our reputations. The lessons we learned in these environments were often more valuable than anything taught in the classroom. It is in this context that many people finally […]
August 29, 2014

Clubs, Cliques & Community – Companies are known by the company they keep

The concept I am exploring with this week’s unusually ambitious schedule of daily postings is this: Just as the beginning of each new school year gives students the chance to, in effect, reinvent themselves – this annual season of self evaluation and self improvement can also apply to businesses and their brands. A lot of the preparation for a new school year is naturally very deliberate. What you’ll wear, for instance, and the supplies you’ll buy. But another very powerful influence on our school experience may be given decidedly less thought. Our connections, the people we gather with, love, emulate, […]
August 27, 2014
school supplies

Great New Stuff: The Gear You Need for Your Brand’s Back-to-School

Back to school season has always been a time for checking out the newest, coolest stuff. Stuff to take notes, do homework, complete lab work, conduct research, compose presentations and papers, solve problems, communicate and recreate. When I was a student (at school anyway. I’d like to think of myself as a lifelong student), the choices were a little less exciting technologically (what I could have accomplished with an iPad!) Nevertheless, the new gear I got for every new school year got me excited about the year ahead and gave me the leg up I needed to keep pace with […]
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