May 7, 2015

Moving On. Moving Up.

This is the last article you’ll read at Three days ago, I was invited to join Chief Outsiders so my blog posts will appear on the Chief Outsiders site from now on. This site will be retired in the next month or so. As far as I have been able to tell, Chief Outsiders is a one-of-a-kind company. The firm boasts 39 senior marketing executives from around the U.S., and the number is growing. These executives have had success in almost every industry. Now they’re delivering big-company (as in Fortune 500) expertise to help small and midsize companies grow. […]
April 30, 2015
video play image

Video… You Can Do This. Here’s how.

Every so often I get involved with a project that’s just plain fun. Today is one of those days. I’ll be working with some creative partners on a new financial services video. It’s fun because I get to work with some amazingly talented people but what really rocks is the fact that the video will be good for my client’s business. If you haven’t made video a part of your sales, marketing and communications efforts yet, you really ought to. It’s easer than you think, and the results can be dramatic. You just have to get started. Still not sure that […]
April 23, 2015
The earth

Earth Day, Sustainability and Good News for Business

In a world where like-minded people across the globe are uniting to promote their common agendas, mindfulness about sustainability is not just a good idea for the environment, it’s a good idea for business. Sustainable companies will be the winners in the 21st century. Will yours be among them? Each year, Earth Day presents an ideal occasion for all of us as consumers, capitalists and producers to consider the far-reaching implications of our actions. As business leaders, shoppers and investors, we have a responsibility – and the opportunity – to make the planet better, safer and more sustainable. Even if […]
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